It’s high time for Filipino brands to step up their game and make their presence felt on mobile. Here are some great reasons why.
A 2-part story by Comm&Sense via http://commsenseinc.com/why-every-filipino-brand-should-be-mobile-ready-part-1/ and http://commsenseinc.com/why-every-filipino-brand-should-be-mobile-ready-part-2/
For traditional marketers, mobile marketing is a treasure surrounded by a minefield. While local telcos are harping on the steady growth of mobile users in the country, it appears that only a few local brands are capitalizing on this digital marketing trend.
However, with the recent change in Google’s algorithm which will favor websites optimized for mobile viewing, local companies have no choice but to adapt their digital marketing strategies to the changing landscape.
Not convinced? Check out the data of the mobile market in the Philippines.
