Agency life, oh agency life

Ever wondered what it’s like to work for or with a PR agency? Check out these great insights from those working for or with big brands.

by Patrick Coffee of PR Newser via http://www.adweek.com/prnewser/10-ways-pr-agencies-are-different-than-other-sectors/114657

Do you work at a large agency? A mid-sized agency? Do you have your own “boutique” operation?

Our contacts are a fairly even mix of both, and they give us very different accounts of what it’s like to work for a large agency as opposed to working in-house for a single client or running your own shop.

Here’s an interesting infographic take created by The Plank Center for Leadership in Public Relations to celebrate its tenth anniversary: a series of quotes from the big names about why they like working for major agencies.

10-Ways-Agency-PR-is-Different-from-Other-Sectors-e1430513814946

We see a pattern developing here: big agencies allow for more flexibility and give young PR professionals a greater degree of experience in dealing with different sorts of clients and different situations.

At the same time, we’re all familiar with the dreaded “middle management” curse: agencies filled with people who don’t do anything particularly important but protect their turf as if they do.

What do we think?